Marketing & Strategic Communications

Aesa, Inc.’s Marketing and Strategic Communications division specializes in multicultural advertising, media communications, integrated marketing and branding. Additionally, our team possesses noted expertise in community outreach services.  We are proud to offer our clients an unparalleled level of thought leadership, marketing experience, creativity and customer service.

For years, government agencies, nonprofits and businesses have relied on the principals of Aesa, Inc. for solutions to a wide range of communications challenges.  Our highly qualified award winning team and wide range of capabilities enable us to complete complex projects on schedule and within budget while maintaining the highest standards of quality.

By combining solid business, marketing and communications experience with technological expertise, Aesa Inc. constantly delivers creative, innovative and market moving ideas with exceptional customer service.

Our firm offers a wide range of services from individual projects to full integrated campaigns including:

Marketing & Communications:
Outreach and public awareness campaigns, public relations and public affairs, media buying, trade and industry relations, publicity and press relations, special event planning and coordination, branded entertainment

naming, logo and identity design, taglines, brand guidelines

print, web, mobile, motion/video

Content Strategy & Development:
copywriting and editing, governance, content strategy

User Experience Design:
information architecture, taxonomy, process workflows, usability testing, interactive design, user persona development

Social Media & Online Marketing:
social media strategy and advertising, analytics and SEO analysis, keyword research

Program Management:
full strategy development, planning, administration and implementation of programs including infrastructure, governance and fiscal management.

Qualitative Research Services:
Focus groups, polling, internet survey design and implementation, survey research, influencer interviews, lifestyle location research
Grass Roots Outreach:

Peer to peer, event planning and execution, sponsorships, promotions, mobile media, “boots on the ground”

Media Services:
Media Strategy and Plan development,  media negotiation and buying, buy stewardship and post buy analysis